At first glance, Be the Worst You Can Be (Booth-Clibborn Editions, £9.99) by Charles Saatchi (pictured above with his wife, Nigella Lawson) seems a rather distinguished book, with its gilt pages bound in what feels like genuine Gnomitex, and this impression persists until one begins to read it.

The title page explains the format — ‘Charles Saatchi answers questions from journalists and readers’ — and the first page sets the tone: ‘If you had a bumper- sticker on your car,’ asks a journalist or reader, ‘what would it be?’ And our modern Maecenas replies: ‘Jesus loves you.