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The Wiki Man

How to make Ukip supporters love green policies

We judge ideas more on who they annoy than on what they do

14 March 2015

9:00 AM

14 March 2015

9:00 AM

Few people know this, but hidden within the FedEx logo, between the E and the x, there is a small white arrow, pointing to the right. I feel slightly guilty sharing this with you, since from now until your death you will find it impossible not to notice this device.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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