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Decoding the modern bloke, with Geoff Norcott

4 July 2024

3:00 AM

4 July 2024

3:00 AM

It wasn’t so long ago that one phrase sat above any other in the hierarchy of endorsements for a British or Australian male: “He’s a good bloke.”

You don’t hear it as much in 2024 because blokehood is under attack across the Western world. Historically positive masculine virtues are now shamed as toxically masculine.

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